Code of Professional Ethics

As Member of the Association of Political Consultants in Asia (APCA), I do solemnly pledge to adhere to the standards and practices set forth in the following Code of Professional Ethics:

  • I will engage in activities to promote and strengthen the practice of political consulting.
  • I will treat my clients and colleagues with respect, and will strive to protecttheir professional or personal reputations at all times.
  • I will uphold the trust of my clients and keep confidential all classified and privileged information that I obtain during our professional relationship.
  • I will work for equal voting rights and privileges for all citizens, regardless of gender, race or ethnicity, economic status, and religion; promote public and voter’s education; and will work against any form of unlawful discrimination or disenfranchisement.
  • I will uphold existing electoral laws and regulations and encourage those within my sphere of political influence to do the same.
  • I will fully disclose to clients my previous acts and associations or affiliations that may be deemed as conflicts of interest.
  • I will desist from making or spreadingfalse or misleading information against political opponents and their family members, friends, and associates and will exert efforts to thwart such tactics.
  • I will be truthful in dealing with the media at all times and honestly respond to their queries to the extent of authority granted to me.
  • I will utilize, and account for, the funds and other resources of my clients or their organizations that are at my disposal for intended purposes and for the best interests of the clients.
  • I will support or associate with individuals or organizations that promote the ethical standards and practices enunciated in this Code.
  • I will not exploit APCA or apply its resources to endorse or support, whether openly or covertly, any candidate and/or political party.


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